Observer: Tell us about your business, including the products and services you provide.
Joy Fitness: We offer about 100 classes each month, including cases that are designed to be safe for the joints, ideal for the Baby Boomer generation. Cardio classes include Zumba, Zumba Gold and we’re the only studio in Wayne County offering BodyCombat by Les Mills. Strength training classes include BodyPump and Pilaxing. Strength/Cardio combos include Intervals, Zumba Toning, Step N Pump, Kettle Core and Cardio Circuit.
Flexibility/Abs: Yoga, Stretch and Relax, Pilates; Small Group Training: Led by a certified personal trainer, small group training is designed to focus on reaching specific goals with increased attention on proper form for maximum effectiveness. We use small and specialized equipment such as weights, kettleballs and TRX Suspension System. Personal Training: Our Certified Personal Trainers work with members to assess their strengths and weaknesses to create a workout plan to best help achieve fitness goals. We provide guidance every step of the way which leads to faster results. Pilates: We have professional Pilates equipment including the Reformer, the Cadillac and Split Level Stability Chair. This equipment can help people continue their recovery following physical therapy or for someone who is looking to increase performance for a sport or marathon. We are trained for thousands of exercise and will design a program specific to the member.
Fitness Challenges: We offer periodic challenges for women to take time to focus on themselves and their health. These eight-week challenges offer members an opportunity to meet others, address many types of fitness issues and have extra accountability in a fun environment.
Observer: How did you first decide to open your business?
Joy Fitness: Research shows that a lot of the old bulky machines aren’t helping strengthen muscles in a way that supports regular activities and daily living. We wanted to offer a place that offers more functional exercise and more guidance from certified trainers to ensure members get the best workout experience possible.
(Page 2 of 2)
Observer: What makes your business unique?
Joy Fitness: Our studio is smaller and more intimate which allows us to provide a personal and friendly atmosphere. Our women-only environment offers a more comfortable environment for most women. Additionally, we focus on members getting the right workout for them. We always include modification options so that women can work safely at their fitness level. We also design our Circuit of the Month program and several classes to be safe for older, active women. (Men can come in for personal training on weekends.)
Observer: How has it changed since you opened?
Joy Fitness: Over the past 10 years, we have listened to all of our members’ valuable feedback and applied it to create a studio that fits the needs of women.
Observer: Do you have an anecdoate or a funny tidbit to share?
Joy Fitness: If service or delivery men come in the studio during classes, the women have been known to embarrass themselves, but all in good fun. One time in particular, I remember two nice-looking younger men came in to work on our plumbing and the ladies asked them to take off their shirts. The guys actually blushed and were speechless. We really do have fun around here.
Observer: How has the recent economy affected your business?
Joy Fitness: We help to teach members to make themselves a priority. If you are trying to save money, this isn’t the place to make a cut. Without your health, you will have nothing else.
Observer: Any advice for business owners?
Joy Fitness: Whatever time frame you are told for build-out, double it. Whatever amount you think it will cost to run, triple it. Whatever number of customers you think you need to be profitable, quadruple it.
Observer: What’s in store for the future of your business?
Joy Fitness: We are always on top of the latest research-based innovations in the fitness industry. We keep things fun and fresh so members can get the results they want and enjoy fitness at the same time.
No comments :
Post a Comment