After 30 military spouses won Oprah's must-have holiday gifts in November 2012 as part of Oprah's Favorite Things 2012[1] , Octane Fitness, LLC[2] led them through a month-long workout program on their free Octane Q37ci elliptical machine, which was part of the massive prize package.
"Because we are passionate about our mission to fuel people's lives with superior workouts, we were eager to help each of the military spouses in Oprah's giveaway benefit from using our elliptical," said Tim Porth, the executive vice president of product development and marketing at Octane Fitness.
Collaborating with Chris Freytag[3] , a leading fitness professional, author and the fitness editor of Prevention magazine, Octane invited the military spouses to participate in a free 30-Day Challenge in June to jump-start their workouts and boost their fitness levels. Twenty individuals took advantage of the program and received Octane CROSS CiRCUIT kits and CROSS CiRCUIT workout DVDs.
Freytag designed a program with five to six workouts a week, incorporating steady-state cardio, interval training and combined cardio and strength CROSS CiRCUIT workouts, ranging from 20-45 minutes each. Variety and consistency were incorporated to help participants make progress toward their individual goals in the short 30-day duration.
Because participants were located across the United States, a private Facebook group allowed the spouses to ask Freytag questions, share successes and challenges and offer support to one another.
For additional motivation, Octane sent participants workout cards and an autographed copy of Bob Greene's The Best Life Diet. (Greene is Oprah's trainer). At the end of the program, each person received a Military Wives 30-Day Challenge T-shirt.
References
- ^ Oprah's Favorite Things 2012 (www.oprah.com)
- ^ Octane Fitness, LLC (www.octanefitness.com)
- ^ Chris Freytag (www.chrisfreytag.com)
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