Under Armour faces patent lawsuit over yoga towels - Baltimore Business Journal

Nov 27, 2013, 10:47am EST

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A "Skidless" yoga towel from Yogitoes.

A California yoga towel maker filed a lawsuit against Under Armour Inc.^[1] for allegedly infringing on a patent. for its “Skidless” yoga towel.

Santa Monica, Calif.-based Yogitoes LLC filed the lawsuit Nov. 21 in the U.S. District Court for the Central District of California alleging that Under Armour’s Grippy Towel infringes on a 2005 patent for Yogitoes’ “Skidless” yoga towel. Yogitoes founder Susan Nichols^[2] in 2003 created the company’s Skidless towel, which has a sticky underside, after slipping on a yoga mat.

Baltimore-based Under Armour’s yoga towel recently hit the market.

Yogitoes is seeking an injunction against patent infringement, actual damages, treble damages — triple the amount of actual damages — and attorneys’ fees. The lawsuit also demands a trial by jury.

Under Armour (NYSE: UA) has not yet filed a response to the suit, but the company said it is aware of the suit and is addressing it. Attorneys for Yogitoes did not immediately return requests for comment.

Sarah covers hospitality/tourism, minority business, marketing and new media

References

1. ^{^} Under Armour Inc. (www.bizjournals.com)


2. ^{^} Susan Nichols (www.bizjournals.com)